Identify the correct Google Keywords and Use it Naturally in your Website
Do not remain in a utopia that you know your business best and hence you are the best judge of the google keywords and phrases to be used. It holds true to certain extent but you have to keep a track of what the potential customer’s type in as search word when they are looking for a product or a service. Say for instance you own a job portal – what you need to do is first identify your target audience, and do a full Google keyword research for your target keyword, then optimize your website with the most effective keywords related to the industry.
But keyword optimization does not mean stuffing the web content with the similar keywords or phrases. You need to play around with alterations and keyword modifiers. Do remember, keyword stuffing is not desirable in web world and your profile might be penalized by Google’s Penguin and Hummingbird Update, which is aimed to fight web spam. Do not make the inclusion of keyword in content sound forceful. It should be used in the most spontaneous manner so that visitors love reading the content.
All said and done, Keyword is a relevant word or phrase which facilitates search engines to fish out relevant webpages from thousands and thousands of pages indexed online. So, web content need be optimized with the right keyword(s).
Why Google Likes It Fresh and Up-to-date
Want to get your professional profile crawled by Google often? You can attract web spiders or robots to your webpage by refreshing the content frequently. Robots will surely go for something that’s new. New content can be injected best through the Blog or News section of the website – since here you get a chance to come out with breaking news and trending thoughts. This section is dynamic but even the static, existing pages can be given a makeover, or at least tweaked a little with fresh words and phrases to get crawled by search engines.
In case of blogs always keep Comment option activated so that a like-minded person can share views and opinions on the blog content. Numerous comments are made by experienced bloggers or first time visitors. In most of the cases, the blog comment awaits moderation. Once the website moderator scans the comment and approves the comment it will be made live. Any obscene, meaningless comment can be deleted at the moderator’s discretion. Finding companies that offer Small Business SEO plans can help your business in many ways, with so many affordable Florida SEO Companies around.
Moreover, this blog space is a great platform for sparking off a debate – in the process of which new, fresh content gets on piled on a particular webpage. Truly, blog commenting is one of the best ways to keep fresh content rolling and is also beneficial for the blog commenter who can get a natural backlink to his or her website. But do remember to keep the moderation policy activated and ensure that the backlink to an approved comment is a No Follow link. It means that you allow the backlink website to share your web traffic but never leak out your Page Rank juice to the backlinked one. If you are interested in our SEO services please Contact us today!