Google is the bully on the block. If they don’t like you or just feel bored, they can deindex your website without a warning or an explanation. In other words, your blog or website just disappears never to be seen again (kind of like a lot of bands from the 80”s).
They don’t care if it is making a million dollars a year or 50 cents. To put it bluntly, Google is king. Unfortunately, this may seem unfair but it is nearly always due to dumb mistakes made by the site owner that are against Google’s terms of service. So what are those mistakes? Let’s look at the four most common.
#1 Spammy Link Directories
Link directories were huge in the mid 1990’s but now are not looked upon favorably to say the least. There are still a few high quality ones out there but you must be very discretionary when choosing. Make sure to:
- Check to see if the directory accepts all URL’s. If so, avoid!
- Check the quality of the links that are accepted. See a bunch of online pharmacy, gambling etc links? Avoid!
- If there is a fee, is it for someone to do a human review of your site or just an offering like a Sunday church service?
Remember, Google groups us by neighborhoods. If high quality, relevant sites link to you, the neighborhood is gated and great. If you have a bunch of links from directories that link to everyone, you are in a low income housing project so to speak.
Keep in mind however, that a directory that is highly targeted and has a human review process can actually help your SEO efforts.
#2 Link Buying
Purchasing links is a huge no-no. You will see advertisements for companies offering to put your links on hundreds of pages for a minimal fee. Don’t do this!
These links are almost always to low-quality spammy sites that puts you in…you guessed it….a bad neighborhood.
Occasionally this will actually work…for a few days.
Don’t Buy Links!
#3 Keyword Stuffing
If you don’t know what keyword stuffing is, you are lucky. It is simply utilizing a keyword over and over with the faint hope that you will strike gold and improve your ranking.
So you write a blog post using the same keyword at least once or twice every sentence making it unreadable to humans.
Keyword density is now part of Google’s algorithm. But more importantly, their focus is on a positive user experience. Reading a keyword over and over obviously isn’t quite the same as reading a John Grisham book. This is why it is penalized so strenuously. Google has to hang on to its market share.
Also it is important to remember that NO ONE will link to crappy content so it will be impossible to rank.
Just write for your readers and the backlinks will come.
#4 Article Marketing
Remember article marketing?
It was the number one way to get traffic around 2008 or so. Folks would simply write an article of any quality, use spyntax to create variations of the article and submit to hundreds of sites in return for a backlink in the footer. Worked great at the time.
Huge article sites like Ezine Articles and Article Base were castrated by Google a few years ago and dropped from the search engines like a stone. Articles that had ranked for years suddenly disappeared.
However, guest blogging is still an extremely effective way to build an audience and move up the rankings. Creating content that is high quality and unique and placed on a trusted site will always earn points in the Google algorithm
While there are several more fairly common errors, avoiding these four will ensure a long and happy Google life.
Joel Dreher is an author and owner of Easy Street Marketing in Central Florida. Although he works primarily as an Ocala Florida SEO specialist, his company also helps businesses across the country. Visit his website for more information.